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Are there any words or terms that are restricted from being in a company name?

Some words and phrases cannot be used without the approval of a government minister. Some examples include:

  • 'building society'
  • 'trust'
  • 'university'
  • 'chamber of commerce'

You can't use words that could mislead people about a company's activities. This includes associations with Australian government, the Royal Family, or any ex-servicemen's organisations.

ASIC may also refuse a name if it's considered offensive or suggests illegal activity.

The following are examples of restricted terms. You must seek additional approval before you can use them in a company name:

If you have already obtained consent to use a restricted term in a company name, please advise in the special instructions of your online company registration order and send a copy of the approval letter to